#SIRIUS DECISIONS BUYER JOURNEY MAPPING TRIAL#
Sales Call Engagement Presence Authority Explore Web Site Free Trial Explore Web Site Value Actualization Tool 2 6 8 10 1 3 4 5 7 Customer Reference (Buyer) 9 11 12 Search Internet Sales Rep Product Manager Sales Rep Industry Analyst Executive Sales Rep Simulated Facilitated Orchestrated Influenced Fully Significantly Moderately Slightly Not at all Decision Maker High Influence Average Influence Low Influence No InfluenceĤ The SiriusDecisions Buyer’s Journey Map Framework: Sample DataĮducation Solution Selection Buying Phase Buying Decision Stage Loosen Status Quo Commit to Change Explore Possible Solutions Commit to a Solution Justify the Decision Make the Selection Persona A Interaction Non-Human Human Content Asset Type 1.
LinkedIn Engagement Presence Authority Search Internet Explore Web Site Virtual Event Case Study Explore YouTube Product Manager Free Trial Free Trial Explore LinkedIn 1 2 3 4 6 8 10 13 15 Sales Presentation 5 7 9 11 12 Customer Reference (Vendor) 14 Customer Reference (Buyer) Sales Rep Industry Conference Sales Rep Simulated Facilitated Orchestrated Influenced Fully Significantly Moderately Slightly Not at all Decision Maker High Influence Average Influence Low Influence No Influenceģ The SiriusDecisions Buyer’s Journey Map Framework: Sample Data (continued)īuying Phase Education Solution Selection Buying Decision Stage Loosen Status Quo Commit to Change Explore Possible Solutions Commit to a Solution Justify the Decision Make the Selection Persona C Interaction Non-Human Human Content Asset Type 1. Sales Call Engagement Presence Authority Search Internet Explore Web Site Explore YouTube Value Actualization Tool Peer Networking Event Customer Reference (Vendor) 1 3 6 Product Manager 13 Industry Analyst Executive Live Vendor Webinar 2 4 5 Sales Rep 7 8 9 10 11 12 Customer Reference (Buyer) 14 15 16 17 Sales Rep Customer Service Rep Sales Rep Sales Rep Sales Rep Simulated Facilitated Orchestrated Influenced Fully Significantly Moderately Slightly Not at all Decision Maker High Influence Average Influence Low Influence No InfluenceĢ The SiriusDecisions Buyer’s Journey Map Framework: Sample Data (continued)īuying Phase Education Solution Selection Buying Decision Stage Loosen Status Quo Commit to Change Explore Possible Solutions Commit to a Solution Justify the Decision Make the Selection Persona B Interaction Non-Human Human Content Asset Type 1.
1 The SiriusDecisions Buyer’s Journey Map Framework: Sample Dataīuying Phase Education Solution Selection Buying Decision Stage Loosen Status Quo Commit to Change Explore Possible Solutions Commit to a Solution Justify the Decision Make the Selection Persona A Interaction Non-Human Human Content Asset Type 1.
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